Tag: Branding

October 18, 2022

The Story Employees Tell About Their Jobs Can Determine Retention

The Story Employees Tell About Their Jobs Can Determine Retention

Oct. 16, 2022 If a story about the company that demonstrates company culture is told through the eyes of an employee, it creates a realistic view of company culture increasing retention. Adrienne Selko This statistic says it all. “The average tenure at a company used to be four years and now that number is justRead More

March 12, 2020

Employer Brand Strength and the Impact on the Job Offer

Employer Brand Strength and the Impact on the Job Offer

With the national unemployment rate hovering at just 3.9 percent, according to the U.S. Bureau of Labor Statistics, it's safe to say a version of the following phrase has been uttered with a tremendous amount of frequency lately: "You're hired." When candidates are formally given an offer to join your company, it's not necessarily anRead More

January 12, 2019

5 Effective Ways to Assess an Employer’s Brand During the Interview

5 Effective Ways to Assess an Employer’s Brand During the Interview

More than a quarter of the way through 2018, well over 750,000 jobs have been added to the nation's payrolls, according to the Labor Department, providing both those out of work and individuals looking for a fresh start with plenty of employment opportunities. Add to that an unemployment rate of 2 percent among managerial-level professionals.Read More

October 13, 2018

4 Ways to Plan the Growth of Your Company in the Instant Information Era

4 Ways to Plan the Growth of Your Company in the Instant Information Era

Today's senior business managers face not only traditional business planning tasks when driving growth within their organization, but also the need to understand new marketing challenges and opportunities presented by technologies that were not taught in business schools even five or ten years ago. Key among those business planning elements are marketing and public relationsRead More

July 26, 2017

Are Your Hiring Processes and Company Brand on the Same Page?

Are Your Hiring Processes and Company Brand on the Same Page? When running a business, it’s important to try to be as transparent and authentic as possible. Doing one thing – but meaning or saying another – can have huge negative implications for your organization, especially when it comes to recruiting and retaining top talent.Read More